They could settle to make it go away but then how does that look to their employees? Of course, it could look like they backed their employee but the he/said/she said wouldn't stand up so they settled to move on.
But, don't you think the Marriott's attorneys are going to ask the jurors this question? Since neither Marriott nor the woman made this public and even attempted to keep it quiet once it was out there and Michael Irvin is the one that went public with this, how did they do harm to him? In fact, if not for his media interviews, we might not even be here today because we had no intent to do any harm to him or his career. This was over the day it happened as far as we were concerned.
Who has caused the most damage? The woman, hotel, NFLN or Irvin?