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POSTED 5:43 p.m. EST, December 20, 2007
NFL MAKES OFFER TO TIME WARNER
The National Football League has made a significant, and surprising, offer to solve the lingering impasse with cable giant Time Warner. In a letter sent on Thursday to Glenn Britt, President and CEO of Time Warner, NFL Commissioner Roger Goodell offered to submit the dispute to arbitration.
The league is willing to allow an arbitrator to determine the price of the network, and the tier on which it would be placed.
The problem has arisen because companies like Time Warner want to use NFLN as the drawing card for a higher-level sports tier that will induce NFL fans to cough up extra money -- and that will result in the receipt of other channels that they might not want. The NFL has been holding out for the placement of the league-owned network on basic cable, putting it into as many homes as possible. Cable companies have claimed that the NFL wants too much for its product.
The offer is valid until December 28, one day before the Giants host the Patriots in what could be New England's achievement of the first 16-0 season in NFL history.
We like the idea of the league and all cable companies working this one out. If they can't come up with their own solution to the problem, someone else (Congress) will come up with a solution for them.
NFL MAKES OFFER TO TIME WARNER
The National Football League has made a significant, and surprising, offer to solve the lingering impasse with cable giant Time Warner. In a letter sent on Thursday to Glenn Britt, President and CEO of Time Warner, NFL Commissioner Roger Goodell offered to submit the dispute to arbitration.
The league is willing to allow an arbitrator to determine the price of the network, and the tier on which it would be placed.
The problem has arisen because companies like Time Warner want to use NFLN as the drawing card for a higher-level sports tier that will induce NFL fans to cough up extra money -- and that will result in the receipt of other channels that they might not want. The NFL has been holding out for the placement of the league-owned network on basic cable, putting it into as many homes as possible. Cable companies have claimed that the NFL wants too much for its product.
The offer is valid until December 28, one day before the Giants host the Patriots in what could be New England's achievement of the first 16-0 season in NFL history.
We like the idea of the league and all cable companies working this one out. If they can't come up with their own solution to the problem, someone else (Congress) will come up with a solution for them.