DallasEast;2648674 said:
Not so sure about the last part. In my opinion, I can't see him doing more than Madden and Under Armour like-endorsements, even with an associate with the Cowboys.
Maybe so... but I think if Ray came to Dallas and a team known for being unable to get over that "hump" suddenly became a dominant defense and went on to win some playoff games (particularly if we won a super bowl)... endorsement deals would be lining up for the guy. I could see him doing a lot of different things if Dallas did indeed go on a deep run with him.
Like I said, we are pretty close to becoming a dominant defense already (with Phillips acting as defensive coordinator) and if Lewis is smart, he ought to know that we are one or two pieces away from playing championship defense. If he comes here and we suddenly start shutting offenses down, he's going to get more credit than he really deserves. Winning a playoff game would be, at least in part, credited to Ray being in Dallas.
Don't forget that he is likely very egotistical, like most athletes... and he probably does think that he could make a big difference in Dallas. He probably does think we will go far with him.
It would just be a very good situation for Lewis to be in... no matter if he got more endorsement deals or not. I do think those opportunities would be there for him though.