Its not at all bizarre. Its just uncomfortable for people that don't like where this takes the conversation.
I don't subscribe to the idea that we are overpaying our RB just because another team with a less talented RB group are paying their backs less.
There isnt a rule book on how we have to allocate the salaries on our team. If the team has committed to be a run first team then allocating more resources to the running game I don't see the problem at all.
There are very few positions on the field where we can't point to a player who is playing well and isnt making huge money. Just as we choose to go light on DT's, heavy on OL, light on TE's.... Its a philosophy.
Regardless of your personal feelings if Zeke hit the open market he would have teams lined up to pay him $12M.
It's bizarre because there is an informal pay structure in the NFL. There just is. QBs get paid more than anyone. DEs get paid more than TEs. WRs get paid more than WRs. OTs get paid more than Ss.
So arguing that Zeke isn't overpaid at $13MM because another QB is making $28MM is simply not understanding the pay structure of the NFL. The only fair salary comparison is to look across a position and compare pay and results. Anything else is just illogical.
And sure there is no rule on how you should use cap space, but it's clear some manage their caps and WIN more than others. Because cap space is limited and teams build philosophies with that in mind. And in today's NFL, most teams simply do not put a ton of money into a TB. And the results are bearing this out as more and more teams are winning without "elite" or highly paid TBs. Teams have recognized that in a capped league, a position you can probably "cheap" a bit is TB. Like we've seemingly decided DT is a position we can "cheap" out on.
If Zeke hit the open market, based on the market for Bell, you clearly overestimate the number of teams lining up to pay him. You can argue Bell isn't as good as Zeke but he still is a very good back and few teams were willing to pay him a large contract because a large number of NFL teams buy the philosophy that spending a crap ton of money on a TB isn't wise. So it's probably a real stretch to think that if Zeke were a FA, there would be a large number of teams willing to basically throw aside their organizational philosophies and just throw a ton of money at Zeke.