If it can be done in college, then it can be done in high school, too. This is going to reach down into 9th and 10th grade for the blue chippers.
Already, there are two twins girls at Fresno State that are each set to make more money than their coach.
Schools in big markets like SMU, Cincinnati, and UCLA will rise because of this. Meanwhile, schools in small-market states like OU and even Alabama will begin to fall back over time because their fan base is relatively isolated in small areas and boosters won't want to keep up with what marketing companies in the big cities will pay. Schools like USC or Washington, or widely followed schools like Notre Dame, could have multiple players making hundreds of thousands a year, whereas a few kids at Oklahoma State will make a few thousand. Bye-bye, Boise. See ya later, Baylor. Never mind, Nebraska, Iowa State, Kansas State, and Gonzaga.
A lot of marketing companies will focus on kids with huge Instagram and Snapchat accounts. The girls will benefit from that angle because they typically have a lot more followers. Especially the pretty ones.
Players will choose to stay in college longer because of this perhaps. But it will definitely create a few haves and truckloads of have-nots.
The entire landscape of power will change quickly in the next 4-5 years.