I was a sports columnist and then editor, wrote for a national magazine, and began plotting a new career path after a meeting with the owners, editor-in-chief, and managing editor wherein they outright told me to ***** a story.
They had a bias and a clear agenda when they sent me to do a story that involved a prestigious college. After two weeks of investigation I had airtight documentation showing a money trail that disproved their biased theory.
When I shared this information with them in the aforementioned meeting, there was a pause, they all looked at each other, and then the managing editor flatly said, "Well then make something up."
I looked at the editor-in-chief and owner and they both nodded their agreement.
I wrote my story with the information I had. They didn't like it, and hacked it up in such a way that a negative shadow was cast on the college... as if there were still a lot of unanswered questions, and dubious dealings. They added lines such as, "Our calls were not returned etc." to complete the effect.
I'm not sure exactly how long after that incident I resigned, but I remember driving home with the beginnings of a new career hatching in my mind, and it wasn't long before I acted on it.
I'm not saying "this is the way it is" in journalism/the media, but there is a LOT of this kind of thing -- political, social, cultural, individual bias -- going on even amongst reputable industry leaders. More and more reporting is giving way to story-crafting... but it's much more widespread than just ESPN-types.