This sums up Jerry Jones to me. He's about "The Brand" more than anything else, including winning games.
I remember well his choice to have the roof open at the new stadium for opening night against division rivals the Giants. That Monday night game was for show. To sell the brand. So the roof open was a more impressive look on TV.
But Texas can be humid in early September, and it was. And being early in the season, all players are not fully acclimated. And we lost that opening season game because some of our guys couldn't handle the heat & humidity.
Brand first, everything else, including Winning, later on.
The Brand and of it's tie-ins are more important to the Empire, than the teams and the fans, and winning.
Side Note... the sun and lack of the drapes being used...
You cannot win an argument with such an owner with that mindset.