Eskimo
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There really isn't much of a market for that stuff up here in Canada but it appears as though it makes up a big chunk of the US market with Bud Lite, Coors Lite and Miller Lite being big sellers. Why do people drink this stuff? I could understand maybe a designated driver wanting one drink and choosing a Lite beer but some people drink several.
Is it so you can drink more while consuming less alcohol overall?
Is it so you can drink more while consuming less alcohol overall?