So yes billionaires will risk the integrity of a 10 billion dollar entity because of what amounts to a drop in the water.
Billionaires generally don't cut off their nose to spite their face.
Also I'm in the highest income bracket and on top of that live in Cali. Income taxes suck!
They have already proven they have no risk or fear in harming the integrity of the game in anything they do.
Lieing to thousands of players for years and years about concussion effects proves that.
Many literally do cut off their noses. Partially.
Yes. Many of the Billionaires care about every dollar they aren't making. Less Cowboys fans could lead to fans rooting for and buying other teams merchandise. Which is good for business. As another poster pointed out.
It's possible. I don't like to be neive and discount any possibility. Especially when it's based on trusting people do the sensible or right thing.
The Wall Street collapse is a good example of cutting off ones nose. "Sure there's a risk the entire world economy could collapse but I can make a lot of money reguardless" Now that could and would eventually hurt them too. The risk seemed worth it.