I went (and will go again) to the University of Texas at Arlington. About 2-3 years ago, the student body lobbied hard for a return of the football program closed in 1986. We voted in funds, and called for a study on economic feasibility.
One of our platforms was the success of USF's football team, how the school is gaining national recognition for having a decade old program that is already competitive. I've been paying attention to the school for a few years.
(Alas - our president accepted our fee hike, but decided to improve our activities building instead).