Wade is going for the "family" concept, something like this would only discredit the very first words he said since go. The thing with "family" is you don't have to earn it, it just is.
The whole idea with Parcells was...cute...but I wouldn't write it up as much more than that. The players we get should want to be here, and as part of our family we will give them every opportunity and we will help them to suceed and stay here, because that's what family does. Family doesn't look down upon you and make judgements on whether you're good enough or not to be here, they support you no matter what and they help you along at every given point.
The incentive is wanting to stay and be part of what we're building, to be part of this family. And yknow whatelse, our two longest coaches also believed that, and coincidentally, those were the two and only men we won with.