Mentioned this in another thread.
Jerry and Stephen as GMs do a pretty good job with the roster management aspect BECAUSE they leave it largely up to McClay and the pool of scouts. However, because the Joneses aren't good at player evaluation themselves, when there needs to be a tie-breaker in the war room among McClay and the scouts, they do not have the expertise in this department compared to, for example, a John Lynch or Eric De Costa. Plus, they're too top heavy in terms of roster salaries (esp Dak), and too cheap with other team's players that hit free agency ("we like our guys").
Not withstanding the crappy 2023 draft (from all accounts right now), again, the Cowboys overall are doing at least an okay job personnel wise, maybe even better than okay.
Ahhh, but now let's talk culture. Cameras are always on this franchise. Lots of glitz and glamor in Big D, especially in Jerry World, the 9th wonder of the world (old Astrodome was the 8th wonder..). To be fair, that's not something the owner and GM can tackle very well. THAT HAS TO COME FROM THE COACH.
How do you get players to play as a TEAM and not individuals? That comes from the coach. See JJ and BP, how they managed that. Granted JJ had the heart (E Smith), the soul (Irvin), and mind (Aikman) -- the triplets that were clear leaders in the locker room well after JJ left. And if showed.
How do you get players to not buy into the hype? Tell them to stay off SM. Tell them to stop celebrating after every play. Tell them to not plan parties after WC games. Because as JJ would say..."you do realize we have more games left!"
Get them to play as a team, not as a bunch of entitled, millionaire players who deep down may actually be glad the season is over because why not start the off-season now if we still get paid?
That's on the HC folks. It's no small wonder that this franchise started turning around after Parcells was hired. After him, lots of talent on the roster, but no disciplinarian, alpha HC type. That's the only kind of coach who can successfully navigate a team in Big D. Which is why I wanted a Harbaugh. Pick one. I hear Jim is available.