Good questions. Here’s my take.
1. The coaches and players should always be trying to win. That’s what makes sense and that’s fine. As a fan, I think it’s perfectly fine for us to root for losses though.
2. I agree that a winning culture can and does grow over time even from season to season. However, the cowboys are certain to have a lot of upheaval this off season with certain players leaving and also a brand new coaching staff coming in. So, I think that would be a major factor in the culture changing next season that outweighs or has the ability to outweigh the cultural benefit of winning games in the back end of this season.
3. The ultimate driver of the Cowboys culture is the owner/GM. And he isn’t going anywhere until he is in a coffin. So, unfortunately it’s my belief that the culture of the team is going to have Jerry and his son as an anchor around its proverbial neck regardless.
Since I think that, I value talent more than the cultural aspect. My honest viewpoint is that with the Jones’ in charge. The only way we win a Super Bowl is to kick into some generational talent at some key spots that can drag them to victory.