Jerry Jones' decision to extend Dak Prescott's contract on the season opener, rather than during the offseason or training camp, was a well-calculated move. Had the extension been announced earlier, it would have undoubtedly sparked a media frenzy, with endless speculation, analysis, and pressure on both Prescott and the team. This could have created distractions and undue stress, impacting the team's focus and preparation for the upcoming season. By choosing to finalize the deal at the season opener, Jones effectively neutralized any potential media circus. The start of the NFL season is a whirlwind of games, stories, and excitement, making the extension almost an afterthought in the broader league narrative.
In retrospect, the timing of the extension was a strategic masterstroke. The decision allowed Prescott and the Cowboys to avoid the intense scrutiny and constant questions that would have accompanied a summer contract negotiation. Instead, the focus remained on football, with the team fully united and ready to start the season. The extension, when announced, was just another piece of news in a crowded sports landscape, allowing the Cowboys to move forward without unnecessary distractions. This approach not only benefited Prescott but also the entire organization, setting the stage for a season centered on performance rather than off-field drama.
