Hatin' on suckers need only look to NFL Films for the source of their "America's Team" constipation...errr, I mean
consternation.
:
Why The Cowboys Are America's Team
After each season, personnel at NFL Films put together highlight films of each team's games. After editor Bob Ryan prepared the tape of the Dallas Cowboys following Super Bowl XIII, he had to come up with a title. By 1978, the Cowboys had been on national television far more than any other NFL franchise.
Dallas players, from Roger Staubach to Tony Dorsett to Randy White to Too Tall Jones to Harvey Martin, and on and on, were household names regularly featured on billboards and in television, radio, and print advertising.
Considering the team's popularity - or notoriety, a term Cowboys haters preferred - Ryan came up with the title of "America's Team." It caught on.
Tom Landry hated the appellation. He thought it would provide extra incentive to opposing teams. Eventually, though, he resigned himself and actually came to like it. Dallas players, too, had their doubts. The nickname has stuck with the Cowboys ever since.
-Excerpt from the book Dallas Cowboys: Our Story
In Bob Ryan's own words:
"After the '78 season, the Cowboys had just lost a crushing Super Bowl to the Steelers. I wanted to come up with a different twist on their team highlight film. I noticed then, and had noticed earlier, that wherever the Cowboys played, you saw people in the stands with Cowboys jerseys and hats and pennants. Plus, they were always the national game on television.
If you think back, there has always been one team in each sport that has support from fans nationwide: the Yankees in baseball, Notre Dame in college football, the Boston Celtics in pro basketball. They are all America's teams. So I put that name on the Cowboys' film, and in 1979 the TV announcer for their first game introduced the Cowboys as 'America's Team.'
They took a lot of heat for it, but it stuck.
Later other clubs like the Atlanta Braves and the U.S. Olympic hockey team have tried to call themselves 'America's Team.' But that name belongs to the Cowboys."
-Bob Ryan, Vice President and editor-in-chief, NFL Films (1979)