Officials: Well-known food company may want to sponsor Texas Stadium implosion
10:37 PM CDT on Friday, October 30, 2009
By BRANDON FORMBY / The Dallas Morning News
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Dallas Cowboys fans – and haters – who want the honor of imploding Irving's iconic Texas Stadium could face a lot of competition.
A well-known food company has expressed interest in sponsoring next year's implosion. The company also wants to conduct a nationwide contest to decide who gets to push the plunger that destroys the former home of America's Team.
City leaders revealed the company's interest Friday but declined to name the entity. But Irving officials said the company would bring a lot of attention to the event – and Irving – through a national advertising campaign centered on its proposed contest.
"They bring a lot to us," said Maura Gast, executive director of Irving's Convention and Visitors Bureau. "For that reason, it really is our recommendation to see this through and see if we get there."
Gast made the comments during a meeting of the Irving City Council's communications committee that focused on the public relations and event production aspects of the planned implosion. Officials are planning a large event so fans, residents and even the nation can say goodbye to the hallowed structure.
Gast said she hopes to bring an agreement with the undisclosed company to the council by December. The council last month agreed to pay Weir Bros. $5.8 million to demolish the stadium, where the Cowboys played from 1971 to 2008. The team is in the middle of its inaugural football season at Cowboys Stadium, a $1.15 billion replacement venue in Arlington.
Representatives from the council, Irving City Hall, the convention and visitors bureau, chamber of commerce and Weir Bros. will be involved in planning the event. A firm date hasn't been selected, though officials said the most likely timeframe is mid- to late February. Officials are still working through other details such as staging areas, viewing areas and parking.
"In terms of the NFL, it is a sports icon," council member Sam Smith said.
Officials also are trying to figure out how to handle traffic on the highways surrounding the stadium.
"That could potentially be a nightmare," council member Rose Cannaday said.
Irving officials had discussed auctioning off the rights to push the plunger and giving the money to local charities. For decades, the stadium was an indirect source of fundraisers. Many groups made money working concession stands on game days. Others would be given tickets for suites that they would auction off to the public in fundraisers.
On Friday, city officials said they still want to benefit local groups. They said that if the national company holds a contest for the implosion, its sponsorship fees would be given to local charities.
"We'd still get them to get a piece out of this," Gast said.
But city officials are also interested in exploring the idea of having multiple plungers so people with personal ties to the stadium could participate. Though no one's been approached, Cannaday said participants could include legendary coach Tom Landry's widow, Alicia Landry, former Irving Mayor Robert Power and former Cowboys quarterback Roger Staubach.
Landry and Power were the top two vote-getters in a survey on The Dallas Morning News' Irving Blog this month. More than 1,000 people from across the nation voted in the survey, which asked who should have the honors of pushing the plunger.
The council is expected next week to consider hiring a company to coordinate the implosion-day event and a public relations company to handle the onslaught of filming requests.
Gast said producers from a number of television and cable channels and programs have approached the city with an interest in filming the now-shuttered stadium and its destruction.
Irving wants to turn the Texas Stadium site, bounded by four major thoroughfares, into a new development project. Until a viable project comes forward, the city is leasing the land to the Texas Department of Transportation as a construction project staging area.
The site will be along Irving and DART's planned Orange Line light rail route. City leaders hope to use the media interest in the stadium's implosion to get exposure for Irving's plans, many of which include developments along the light rail line.
"The key message we want to integrate is life after Texas Stadium, life here in Irving, Texas, will go on," Gast said.