BoysForLife
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The title has evolved over time. Originally it revolved around the success on the field and national following. Now it’s more about the tv viewership and ratings.
I think the national following has the most to do with it
I was in Ford Field this past weekend
That stadium was at least half Cowboys fans
A Lions season ticket holder next to us told me he'd never seen that many visiting fans at Ford Field ever and he's there every week
The Cowboys still draw amazingly well all over the place. If we won another Super Bowl or two it would be even more evident