It is a scary thought.. but it very well could be fixed for ratings. And none would be the wiser. And it would also seem their going for a league-wide "branding" over the one of past years where only a handful of teams ever used to compete year in and year out.
It's a far-fetched notion, but looking back at the way things were supposed to be, the wheels sure fell off our wagon simply enough it seems. And one could almost argue, by design. Then look at the Pats of a year ago and how they systematically ran over the entire league for 18 games straight, only to hit a proverbial brick wall at the end when a long standing record of an undefeated team was to be matched. Then you also have the 13-3 Packers of a year ago. And like clockwork almost, the 3 premier teams of last year properly dismantled by the underdog, sudden new darlings of the NFL, the Gints.
It very well all could be one big machine designed specifically for money and ratings.