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Ad of the Day: FreeCreditScore.com
Two years after getting kicked to the curb, the original band is back
By Tim Nudd | June 15 2012
You just can't keep a bad band down.
Well, that's not entirely fair. The original FreeCreditScore.com band, led by French Canadian frontman Eric Voilette, were actually
pretty good—at lodging infernally catchy ditties in your brain via the infamous so-bad-it's-good ad campaign by The Martin Agency.
But in 2010, two and a half years into the campaign, the client abruptly ditched Voilette and friends and held a contest to find a new
band. For the past two years, the American Secrets—who won the contest—have been the voice of FreeCreditScore, performing at live
events and in TV spots.
But now, the client has come to its senses and reinstated the Original Band. (Yes, they are called, simply, the Original Band.)
The spot below, breaking this Monday, sees Voilette and his bandmates cruising around town in a weird ugly aqua-blue convertible,
telling America to get ready because they're back! "Our look is slacker-chic and our sound is hard-core/And we're here to drop a
rhyme about FreeCreditScore," sings Voilette, who has the same cheese-eating smirk and monotone delivery as ever. "Many fans
continued to lobby for the Original Band to return," the company tells Adweek. Well, here you go—happy now?
Read more: http://www.adweek.com/news/advertisi...corecom-141154
[youtube]UlYzXLimcvs[/youtube]
Two years after getting kicked to the curb, the original band is back
By Tim Nudd | June 15 2012
You just can't keep a bad band down.
Well, that's not entirely fair. The original FreeCreditScore.com band, led by French Canadian frontman Eric Voilette, were actually
pretty good—at lodging infernally catchy ditties in your brain via the infamous so-bad-it's-good ad campaign by The Martin Agency.
But in 2010, two and a half years into the campaign, the client abruptly ditched Voilette and friends and held a contest to find a new
band. For the past two years, the American Secrets—who won the contest—have been the voice of FreeCreditScore, performing at live
events and in TV spots.
But now, the client has come to its senses and reinstated the Original Band. (Yes, they are called, simply, the Original Band.)
The spot below, breaking this Monday, sees Voilette and his bandmates cruising around town in a weird ugly aqua-blue convertible,
telling America to get ready because they're back! "Our look is slacker-chic and our sound is hard-core/And we're here to drop a
rhyme about FreeCreditScore," sings Voilette, who has the same cheese-eating smirk and monotone delivery as ever. "Many fans
continued to lobby for the Original Band to return," the company tells Adweek. Well, here you go—happy now?
Read more: http://www.adweek.com/news/advertisi...corecom-141154
[youtube]UlYzXLimcvs[/youtube]
