This is another example of the media going over the top. The only question (as usual) is why?
:money: That's why.
Tim Tebow is the embodiment of a popular sport and religion. ESPN did their due diligence in determining what type of marketing strategy they could undertake to accomplish their goal, which would attract new viewers/subscribers.
In my opinion, that goal was securing web visitors who appreciate Tebow's personal beliefs, but who also may not follow football and/or sports in general with the same interest. In other words, that webpage is a hook and Tebow's the bait.
If ESPN can perceive ANY discernible increase in viewership, readership, etc., based on this method, it will be completely justified in their minds. Tebow's just a means to an end.