SlammedZero
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Really, I think it will come down to you just shopping around and finding what you want and prefer. Technology is so good today you can find great pictures on even lower brands. My sister bough a $400 4k Hisense tv and it looks great, to be honest. The soap opera effect you can usually turn off but a lot of that had to do with the 240hz they were offering in tvs. I've heard they have stopped making those as a lot of people don't prefer that effect.
Something to think about when you're shopping for a 4k TV is if that model offers HDR. Usually the HDR models are a bit more expensive but worth it. The feature makes pictures really, really sharp.
Something to think about when you're shopping for a 4k TV is if that model offers HDR. Usually the HDR models are a bit more expensive but worth it. The feature makes pictures really, really sharp.