Schramm gained the backing of CBS as the network's darling at that point. I know I lived outside of the Southwest at the time and never had much of an issue catching a Cowboys game after the 1979 season. And I believe he latched onto the moniker out of desire for exposure. We might have won two Super Bowls. But we also had lost three in the previous decade. Wouldn't you grasp at that to compete for your share of the pie after the Steelers had four titles? He was laying claim to the NFC at a time when no one else could. It was not arrogant, just smart business sense.