Let’s be honest- They don’t know what they’re doing.
I think we've known that for a long time. At first after Jimmy left, it was Jerry not putting enough into the draft (I mean, he put his friend Larry Lacewell in charge of it) and leaning heavily on throwing top dollar at free agency. That strategy didn't work because you can't build a team just through free agency, you've got to draft well. Parcells got Jerry finally flipped around on the draft, but then they had some high-dollar free agent failures and decided that all high-dollar free agents aren't worth the money. So our front office handicaps the team one way or the other.
If we had drafted well when Jerry was wildcatting in free agency, maybe we would have at least been to a championship game since the house the Jimmy built collapsed. Or if we'd make better use of free agency now that we understand the importance of the draft, maybe we would have even sniffed a Super Bowl by now. But no, incompetence reins at the top of this franchise and it's proven impossible to overcome.