The Dallas Cowboys and DraftKings, which calls itself the leading U.S.-based destination for daily fantasy sports, announced a long-term partnership on Wednesday.
As part of the deal, Arlington’s AT&T Stadium will feature a DraftKings-branded fantasy sports lounge. The deal also includes exposure to DraftKings through the Cowboys digital, television and radio networks.
The alliance will also empower DraftKings to offer users and fans unique, Cowboys-branded experiences, including tickets to games, VIP events, and autographed memorabilia.
Located at the field-level in AT&T Stadium, the fantasy sports lounge will give fans access to the opposing teams tunnel as they leave the field similar to the entry point and fan access the Cowboys sideline entrance offers. The lounge will also be open to select suite and club ticket members.
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