The NFL jumped the shark years ago when they introduced the wearing of pink uniform items to "raise awareness" breast cancer. What it really raised was a bunch of money for different entities that spent very little on the cause. What I've learned about different charities and other "non-profits" is that it's mostly about raking in donations and kicking a few coins down at the cause. Wounded Warriors was exposed to this a few years back. There are some good ones out there, but they're usually not ones that you'll see on TV because they're not wasting money on marketing.
To top it off, that year opened the door for all of the BS we see now in the NFL (especially primetime games). The NFL is now about social issues/awareness and you have dickheads like Bob Costa spouting off about gun control.
