What happens is NOTHING, the two clowns running the show will continue to churn out excuses no matter how badly the team fails. Even if Rush leads the team to 4 consecutive wins, NOTHING changes because they've paid Dak too much to have him ride the pine, that would be admitting they made a mistake. They will continue to proclaim how proud they are about players and coaches and tell us how nobody could do a better job at running the team than they do. They will always have an excuse or just a bold face lies to feed the media and fans.
The bottom line is they hold all the cards and have shown a very consistent pattern of ineptitude, and they certainly aren't selling their cash cow anytime soon. So buckle up and get used to disappointment because that's all they really provide.