Reality
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The truth is, the real blame falls on the Giants, Eagles and Commanders. If at least one of them had been good the last 3 years, things would be viewed differently. Finishing 8-8 and coming in second or third place with the division winner having a 11-5, 12-4, etc. record would make the Cowboys 8-8 seasons look more anemic like they really are. The problem is that "having a chance to win the division in the last game" provides that "almost there" feeling that makes it too easy to maintain the status quo.
The sad thing is that winning the division seems to be the only goal. While it is always the first goal of every team, it's simply a stepping point. Even if the Cowboys had beat the Eagles, they were not going to beat the Seahawks, 49ers, Panthers, etc. I think the front office's mentality is that "if you get into the playoffs, anything's possible" ala the Giants. Realistically, that's the exception, not the norm, so the goals should be much higher.
/reality
The sad thing is that winning the division seems to be the only goal. While it is always the first goal of every team, it's simply a stepping point. Even if the Cowboys had beat the Eagles, they were not going to beat the Seahawks, 49ers, Panthers, etc. I think the front office's mentality is that "if you get into the playoffs, anything's possible" ala the Giants. Realistically, that's the exception, not the norm, so the goals should be much higher.
/reality