Yakuza Rich
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I think Garrett had been wanting to run more since the defense fell apart in 2010, but he didn't have the OL to do it. It's important that the third of the 1st-rounders (and Garrett's "ugly" runs comment) both came after 2013. And it's important that that third 1st-rounder was an All-Pro. All that, plus having an off-season in between 2013 and 2014 to take a step back and see how much the OL improved all must have played a part.
Parcells' Giants teams were always near the top in rushing attempts and near the bottom in rushing average, but they were good in short yardage. Aside from having a defense like the 80s Giants, that last part is what had been missing here even as late as 2013 -- the ability of the OL to impose its will on 3rd and 1 or at the goal line. The arrival of Martin was the tipping point. We always needed to run more and run better in obvious running situations, but we achieved the latter before we started doing the former.
I don't think Garrett ever had the desire to run the ball. Too much of an old QB's mentality where they see the potentially easy throw and don't see the hidden values of running the ball.
Remember, this team was down big time to the Niners in week 1 and still kept running the ball. Then they were down by 21 points to the Rams at St. Louis and continued to run the ball. So, I don't think short yardage efficiency played much of a role. Especially when we were not good in short yardage against the Eagles in the game that Garrett talked about having those 'ugly runs' and he alluded to how it keeps the defense off the field and keeps the opposing defense in check.
My guess....it was probably more of a Romo thing and trying to keep Romo healthy and upright than anything else. And when it worked against the Rams and we started to see the defense stay off the field and the benefits to that...that's how they decided to stick to the run.
As far as Parcells' teams go, one factor is that the game has changed since then. It's more of a league built to throw the ball and stop the pass. I don't think anybody would confuse the run defenses of today to be nearly as good as the run defenses of the 90's and 80's. So that creates a weakness that a team can exploit like the Cowboys did last season. D-Coordinators are still afraid of blitzing against a good running team because all the RB has to do is get behind the blitzers and it's a huge play. And if your defense is predicated on blitzing or guys that pin their ears back and get upfield and now they can't due to fear of making an easy big play...that completely changes your offense.
Personally, I just saw the second half of 2013's running game being excellent and Garrett had taken over the play calling and we inexcusably neglected the run. According to some reports, they had to force Romo to not audible out of run plays so much. Perhaps part of the 'ugly runs' point of emphasis. Either way, it comes down to the team not running the ball nearly enough and we paid the price for it.
YR