This is an easy question to answer. Superbowl.
Now if you said there is a 35% chance we make it to the NFC Championship and a 15% chance we reached the superbowl I'd be all ears for the second one.
That’s the root of the question. Say we make the NFCCG in 5 of those next 10 years, and we’re making the playoffs every year, but no SB this year. Now?
I said this in another answer: If I hadn’t seen the Cowboys win all of their SBs, maybe I’d feel differently, but I have zero interest in watching them be uncompetitive for a decade just to have a SB this year. I get jacked to watch the Boys play and I want them to be playing for something every year. Of course it’s a drag when we get bounced from the playoffs, but it’s a much bigger drag when the team is just bad overall, and 10 years of 7-10 wouldn’t be worth a SB to me. I’m too old for that.
It goes without saying that competing for/winning multiple SBs over the next 10 years would be optimal.