He went toe to toe with Goodell and paid millions in fines. On top of watching his team not get a single holding call for 9 straight games.
He watched his team blow chunks against good teams and struggle against scrubs, while not making the play-offs, meaning loss in revenue.
Zeke has been top five in jersey sales since he’s been on the Cowboys, meaning that money goes into his pocket.
Jerry got fined because of his challenging the contract of Goodell, which was independent of Zeke. Jerry ended up getting what he wanted, via plenty of incentives in Goodell’s contract. The league wanted to give Goodell over 30 million per league straight up, meaning Jerry would have lost more than the 2 million he was ‘fined’ which he probably didn’t even end up paying.