Players will care when there is accountability and consequences for poor play. Too many fat cat, high priced players loafing on this team and getting away with it. The inmates are running the asylum and Uncle Jerrah continues to reward and enable under-achievement.
The product you see on the field is a direct result of the behaviors you tolerate at practice, in meeting rooms, and in the locker room. Jerrah has created a country club atmosphere that creates and fosters entitled, pampered, ego-driven people. In other words, he is reproducing exactly what he is as the owner/GM-- which is why nothing will truly change until he is gone.