An excerpt from an article:
When the porn movie Debbie Does Dallas was being made a few years later, word came that the lead character was a Cowboys cheerleader, dressed in the official garb with the Cowboys' emblem. Aghast, Schramm sued, successfully, to prevent such infringement. But Schramm got what he needed from the movie, not only in its wink-and-nod PR value but also for a moral justification of the cowboys, most of all for Landry. Schramm once amusingly told of arguing with the coach about the image of the cheerleaders, Landry's objection being 'all the flesh they were showing.'
"'Tom,' Schramm said, 'just go to the beach and look around.'
"'Well, they're not wholesome.'
"As Schramm recalled, he happened to have a copy of the skin flick in his office. 'I put the tape on the machine. It was a scene in the shower, with all these guys and girls going at it, an orgy in the shower. He [Tom] stood there looking at it in disbelief,' though apparently he didn't turn the machine off. Finally, Tex turned to him and said, 'Tom, this is not wholesome.' Concluded Schramm: 'He nodded and left and never said anything about it again.' "
