There is more than one thing that could impact his mindset. That said, I wish anyone and everyone who honestly believe impacting his wallet was the sole option would finally organize in significant numbers and make an attempt to justify that belief. I am being 100% sincere stating that.
And to clarify significant numbers, I am referring to 'enough' consumers cutting into line items such as $109 million in ticket revenue by 35% to 45% minimum for several years. Jerry Jones is the same man who never blinked in 2020, seeing ticket revenue drop to $20 million.