Cowboys fans hit with major price increase attending AT&T

[LonnieElam]

They clearly didn't mind watching opposing fans fill the stadium when the team struggled lately. I don't blame fans for selling their tickets and recouping some money on the secondary market when it costs so much to buy season tickets and attend the games and the product on the field is sub-par. Most saw an embarrassing amount of opposing fans at the games. Jerry just saw dollar signs and people willing to show up and line his pockets some more. Next year maybe he ups the amount of opposing team swag on sale...

The GB playoff game was the final straw for me.

 

[DanTanna]

Those depth/fish finders are getting better every year!

No kidding! I'm one inch from buying a Lowrance HDS Pro12 and NOT visiting Jerry this season.

 

[lwehlers]

They clearly didn't mind watching opposing fans fill the stadium when the team struggled lately. I don't blame fans for selling their tickets and recouping some money on the secondary market when it costs so much to buy season tickets and attend the games and the product on the field is sub-par. Most saw an embarrassing amount of opposing fans at the games. Jerry just saw dollar signs and people willing to show up and line his pockets some more. Next year maybe he ups the amount of opposing team swag on sale...

yeah the jones family could care less if fans from other teams fill the seats just as long as there are no empty seats.

 

[Diehardblues]

Between Cowboys fans and the Seattle mob last night looked like a sellout on television . That Seattle stadium where the seats go straight up quite the architectural job looks like all seats are good seats . They didn’t mention any art gallery though imagine that .

Well, that was first time fans could see their SB Champs . And weather is nice in Seattle in August.

 

[TequilaCowboy]

And the ticket price is just part of the problem. Concession prices are inflated and just to park your freaking car costs you. No thanks, all this is not worth it. Rather just watch them choke from the comfort of my couch.

 

[b0xZZ]

Youre just not very smart if you pay that much to attend football games. Luckily there are plenty of dumb people in this country to keep the stadiums filled.

 

[CowboysFaninHouston]

The Cowboys return to the field Saturday night against the defending Super Bowl champion Seahawks , but fans planning a trip to AT&T Stadium this season could face a significantly higher bill.

A new analysis estimates that a family of four attending a Cowboys game in 2026 could spend $1,685.15 for tickets, food, drinks and parking. That’s an 18.6% increase from the estimated $1,421.31 cost in 2025.

The increase follows significant upgrades to AT&T Stadium ahead of the 2026 FIFA World Cup and a new long-term agreement that will keep the Cowboys in Arlington through at least 2055.

https://mrf.lu/2k4Gl

well, cowboys about to hit 18B market value next year. and record profits.

 

[805BoysInBlue]

Can some one break it down to me. So tax payers pay for the stadium and then the team just rakes in the cash or how does it work?

 

[OGSixshooter]

I wouldn’t call that being exploited. It’s a value decision. A person “demanding the full experience” is simply valuing something at a greater level than others. Anutter person might value something else greater that others would consider being exploited.

It's exploitation. When a movie theater charges a ridiculous price for a smoothie or popcorn, it's designed to empty the pockets of a "captive" audience. The same is true of those who want the full package...they charge up to what they think people will pay...which is over and above what the same exact meal or parking would cost in most venues.

 

[Diehardblues]

Can some one break it down to me. So tax payers pay for the stadium and then the team just rakes in the cash or how does it work?

The community benefits with all of the additional revenue from hotels, eateries, etc not to mention addition in employment and sales tax revenue .

And in some cases tax payers aren’t burdened or as much with bulk of the increased taxes levied at hotels

 

[Ironicalicon]

Reminds me of Owner mode in Madden Franchise.

 

[Floatyworm]

Been there....will never return. Was just a joke of an atmosphere. High pressure sales everywhere...The tailgating experience outside of the stadium was non-existent. The official store to get gear....Lol. I'm not spending 100.00 for pair of sweat pants. And not joking...Jerry waters down his liquor. You would think @ least you would get a fair deal with the prices you are paying....Not even. The inequality in the work staff was unbelievable. Just rude people everywhere...Unable to explore the stadium. The seating in the stadium sucks. You literally end up watching the damn jumbo tron because you can barely see the players on the field. Worst game day experience I ever had....College or Pro. Infact it was probably the worst experience I've ever had in any kind of event with high expectations. I can see why people quit going to the training camp....The word is out.

 

[Kingofholland]

The Cowboys return to the field Saturday night against the defending Super Bowl champion Seahawks , but fans planning a trip to AT&T Stadium this season could face a significantly higher bill.

A new analysis estimates that a family of four attending a Cowboys game in 2026 could spend $1,685.15 for tickets, food, drinks and parking. That’s an 18.6% increase from the estimated $1,421.31 cost in 2025.

The increase follows significant upgrades to AT&T Stadium ahead of the 2026 FIFA World Cup and a new long-term agreement that will keep the Cowboys in Arlington through at least 2055.

https://mrf.lu/2k4Gl

Its expensive to attend games anywhere, I do hope a large percentage of the increases go to the game staff.

https://www.ksdk.com/article/news/n...lies/507-ef5be763-f81e-4a92-9dfb-0e3f74d3944b

 

[acr731]

The GB playoff game was the final straw for me.

It wasn't even the end results of that game that provided the final straw, for many it was Jerry's immediate lack of effort to fix things afterwards. MM should have been fired - period. And then Jerry did absolutely nothing to improve the roster the following off-season, all while proclaiming he was going all in..

My final straw came many years before, like around 2010 at the beginning of the Garrett era. All the GB disaster did for me was provide another chance to laugh at Jerry and his circus.

 

[aikemirv]

The Cowboys return to the field Saturday night against the defending Super Bowl champion Seahawks , but fans planning a trip to AT&T Stadium this season could face a significantly higher bill.

A new analysis estimates that a family of four attending a Cowboys game in 2026 could spend $1,685.15 for tickets, food, drinks and parking. That’s an 18.6% increase from the estimated $1,421.31 cost in 2025.

The increase follows significant upgrades to AT&T Stadium ahead of the 2026 FIFA World Cup and a new long-term agreement that will keep the Cowboys in Arlington through at least 2055.

https://mrf.lu/2k4Gl

Hey but don’t worry-somebody on this board thinks player salaries don’t affect you. You are just being petty and denying the man his money.

 

[DogFace]

This is part of why they Jerry needs even more tax breaks voted in by us. Let’s make it happen for the good of concession and parking costs.

I’m absolutely sure he will pass along the savings. They always do. It’s economics
1$1.

 

[ghst187]

Individuals' disposable income is not uniform across the entire ticket-buyer market. Stadiums are filled with people who either sacrifice and splurge, budget carefully, or have incomes that easily absorb entertainment costs. Add that last group with the x-number of folks who are often professional white-collar employees gifted with corporate-purchased tickets as perks, and you are left with a significant segment of attendees who could not care less how much their day at the stadium costs.

Talking about 60-80k people, most are NOT white collars or attending with free tickets. Majority are blue collar folks who just have questionable financial priorities JMO.

 

[VaqueroTD]

Been there....will never return. Was just a joke of an atmosphere. High pressure sales everywhere...The tailgating experience outside of the stadium was non-existent. The official store to get gear....Lol. I'm not spending 100.00 for pair of sweat pants. And not joking...Jerry waters down his liquor. You would think @ least you would get a fair deal with the prices you are paying....Not even. The inequality in the work staff was unbelievable. Just rude people everywhere...Unable to explore the stadium. The seating in the stadium sucks. You literally end up watching the damn jumbo tron because you can barely see the players on the field. Worst game day experience I ever had....College or Pro. Infact it was probably the worst experience I've ever had in any kind of event with high expectations. I can see why people quit going to the training camp....The word is out.

LMAO @ the thought of Jerry watering down all his liquors to save money! Good story on your first impressions.

Let's be honest. Most of us would have a blast! The truth really is that most folks are just too broke or in debt these days to afford any pro-sport that wants to charge thousands a pop, even for the bad seats. And that's just if you're local. And we seem to be on pace for more years of better affordable TVs for any home theater that get better ever year at improved visual quality of each live game. And here's the deal clincher. Economy getting grim, gas through the roof, what has this team done to earn my money? They've been almost the worst playoff team in the NFL for 30 years. Yeah, sorry dudes, you're dropping on the priority list!

 

[Cowboys93]

I’ve been blessed to go to the stadium a handful of times but I’ll let someone else pay that price now lol

 

[DallasEast]

Talking about 60-80k people, most are NOT white collars or attending with free tickets. Majority are blue collar folks who just have questionable financial priorities JMO.

I never said 'most'.

I never said 'majority'.

I paraphrased the makeup of all attendance at every professional sports team venue, at least within the United States.