Andrew Brandt @adbrandt 5m
Had interesting talk with an NFL league exec about new domestic violence policy. Will tweet out some takeaways...
Public reaction to Rice obviously played a role, but so did reactions of people Goodell respects greatly, including some owners.
In a year of conversation on respectful treatment of others - bullying, Michael Sam, etc. - sense of "not getting it right" re women.
Am told of several recent NFL meetings with domestic violence advocacy groups, education about vast underreporting, impacts, etc.
Goodell had "multiple conversations" w/DeMaurice Smith as well as talks between NFL and NFLPA lawyers. Not "consent" but discussed.
Jane McManus @janesports 3m
New NFL measures include taking message to college, high school football programs -- domestic violence and sexual assault are unacceptable.
The NFL reached out to groups that specialize in domestic violence in order to reach new policy. Listened for 3 weeks, made it a priority.
Albert Breer @AlbertBreer 5m
Union was informed about the NFL's new domestic violence policy. It's under personal conduct, so the commissioner could act unilaterally.