Aerolithe_Lion
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Hayes began to make his mark on the NFL as soon as he arrived: He
led the league with 21.8 yards per catch in his rookie season,
and he sustained that career average of 20 yards per reception, a
figure few players even approach nowadays for a single season.
The zone defense had existed in the NFL before his arrival, but
it was crude by today's standards, and Hayes could destroy that
kind of coverage the same way he did man-to-man alignments. So
coaches came up with a double zone to try to control him. A
cornerback would play him tight as he came off the line--in those
days defenders could do anything they wanted to a receiver,
except grab and hold--and another defensive back would pick him up
deep. Or coaches would assign the deepest defensive back, usually
the free safety, to make sure he stayed behind Hayes, which
opened up vast areas underneath. No other player caused that kind
of strategic overhaul of the defensive game.
https://www.si.com/vault/2002/09/30...re-were-demons-in-life-that-he-couldnt-outrun
I think we sometimes forget that in the days of Bob Hayes rules were very much different as pointed out in this article. WR were mauled down the field and it was perfectly legal. There was no 5 yard bump rule
He was a great deep threat, no one ever disputed that