I 100% agree with this sentiment. Early in his ownership I think JJ was all in on winning and was willing to do what needed to be done including listening to the experts (i.e. Jimmy). because success came so easy (both quick and continuous) I think he thought it was much easier than it really is to achieve and maintain (thus comments like any 1 of 500 coaches could do it). As he tried to prove that theory true that he was a great GM, and any coach could achieve it, he realized that the brand was much greater than results. With that knowledge he has run the team as a marketer and not a GM with the express intent of building the value of the franchise over on the field success. Now that he has gotten older his focus is 1) doing things his way to prove everyone he is a "football expert" and 2) maximizing profitability and cashflow.