A couple of things.
Will he gain the trust of the coaching staff in critical situations? Game winning drives and such? Our Lads has him as the starting slot receiver now. The official Cowboys site has Cobb listed. They have not updated since the draft. But there is no one behind Cobb. One would expect Lamb wins that slot by default. So the opportunities should be available for him if he earns the trust of Dak or Dalton - if something unknown at this time occurs .
And how much will Blake Jarwin eat up some of his numbers? I predict this will be a break-out year for Jarwin if he stays healthy.
Will they get Pollard on the field with Zeke and put him in the slot? That will take up reps and catches.
How will Zeke be used in the passing game? I'd very much like to see Zeke as the safety valve in the flats, much like Emmitt back in the day. Run the defenders off and let Zeke get a head of steam.
How much will the screen be used? Dallas used to be a great screening team.
But, as much as I hear Garrett's offense and McCarthy's offense are similar, I never once heard anyone suggest Garrett ran a WCO. And that may play the most significant part of this discussion. Lamb glides. He doesn't look like he is really running fast, but he gets open. Then he seems to have another gear. From the slot he will be facing the nickle and dime CB, or safety, and linebackers if Moore can manipulate the defense.
Not to mention swapping receivers around so you are dictating the match-ups.
Health dictates everything.
I am usually far off on things like this. But I think he could have roughly between 60-70 catches for close to 900 yards.
At 65 catches and 900 yards is 13.84 a catch average, that 4.06 catches per contest. I may be a bit giddy about this guy.
But it comes down to trust and how quickly he can show he makes good and safe decisions protecting the ball. And his play becomes more of an asset against the other guys who will eat into his rookie campaign.
Last point.Cooper and Gallup outside. Jarwin and Lamb inside. Zeke stays home to block. Scheme dictates a quick release to defeat a blitz.
What does the defense do? Who do they double? Especially if the defense is caught in a run defense and not a nickle or dime. Or they take time outs, which could be seen as almost as good as a catch.