I agree with Lambs sentiments. But the scheme needed to change. You could’ve had 4 all pro receivers and they would not have beat the 49ers.
This will be the time Stephen and Jerry sells us on Jalen Tolbert
Watch the film. Hell, David Carr breaks it down to perfection of the lack of a route tree. He knows more than any of us and pretty much says we do.
This is great, actually.
What the Cowboys need is to create a consulting position with an open floor critique atmosphere where an NFL level coach is invited and encouraged to make counter-arguments with a data-set that's actually valuable and has in-game experience with a knack for analytical thinking, couple with an experience that implies they possess a vast amount of knowledge in NFL Xs and Os, and then apply a system of checks and balances to their formula using this approach.
Just like Carr is doing here. They could have made it sort of a leadership-by-committee approach and, at least, initially, you go with the strongest argument for after you challenge it from all possible angles from different perspectives. But keeping an open floor for debate and opposing views or critiques can make your final product much much better. That would have worked if perhaps Kellen Moore was open to critiquing his craft. But it's a system that has to be set up to function like this from the beginning.
Some things that could help you win are commonly known from experience and exposure, but there are other things that few will really understand, if you actually apply points of view and approaches to reasoning from as many realistic scenarios as possible, as to why they actually work. Those things you usually stumble upon, somehow, during your failures.