i can't stand cologne. Mainly because most people don't know how to wear it. It is supposed to be a personal scent - something your wife/girlfriend gets a faint whiff of when intimately close. Unfortunately, people tend to spray multiple pumps, or think it needs to go on in multiple locations over their body.
Secondly, I think it is polarizing. My guess is that at least 50% of the world doesn't want to smell cologne on a man - and i think I am being generous here (probably closer to 70%). Of the rest who do like cologne, they tend to have very distinct opinions of what they like & don't like. The end result is that you end up with a small percentage of people who like what you smell like (or that you smell at all).
As far as comparing it to soap or shampoo, that is not accurate. Soap and shampoo do not stay with you all day the way cologne does.
Another thing... It is estimated that 55% of the world population has some form of allergies (me included). I literally can not be in the same room with someone wearing too much cologne or my eyes start watering & I start sneezing.
As far as cologne attracting women... I don't buy it. Women are attracted to men for many different reasons, but your faux-scent will not be something to win a girl over. If a girl is into you she will like whatever you wear. If a girl is not into you, she will think you smell like a player.
But, if you want to be a
GUIDO , be sure to spritz some... you know... down there.