Stash
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This sums it up well:https://www.msn.com/en-us/movies/ne...r&cvid=26234988b40b4a589f41fc63d3df865d&ei=10
Marvel mania is over: How the comic book super-franchise started to unravel in 2023
“The Marvels,” the follow-up to 2019’s “Captain Marvel” starring Brie Larson, had the franchise’s worst-ever opening weekend box office, with $47 million domestically.
" Even Disney CEO Bob Iger recently acknowledged that Marvel has "diluted" its brand (without admitting that it was mostly his strategy that got the company here).
“The Marvel brand is no longer enough to sell any random project to viewers, and it is clear the people at the studio didn't realize this in time for "The Marvels" and other efforts.”