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Marvel's She-Hulk Disney+ Series is Reportedly a 'Mess'
BY JONATHAN FUGE | MovieWeb
May 17, 2022
Thanks to several accidental leaks, which came courtesy of official channels, we have recently been privy to several slices of interesting information regarding the upcoming Marvel Disney+ series, She-Hulk. Including when it will air on the streaming platform. Unfortunately, thanks to some backstage insight from former The Hollywood Reporter editor and Puck co-founder Matthew Belloni, there may not be much to be excited about regarding She-Hulk, as the series is reportedly “a mess.”
“The upcoming She-Hulk is supposedly a mess, I’ve heard (even with Mark Ruffalo in a small role), and Ms. Marvel is another big test for fans. Nobody’s saying Marvel’s TV output is in trouble, but it’s something to keep an eye on."
Belloni discussed She-Hulk in the context of Marvel’s Disney+ output, some of which has seemingly been quite divisive. "So Moon Knight generated about half the initial viewership as Hawkeye, and many fans seem to dislike it intensely,” he said of the MCU shows. “I recently discussed the question of whether Marvel has a creative problem on my podcast, The Town, but even from a purely business perspective, Marvel needs to figure out how to generate Avenger-level interest from non-Avenger properties.”
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And from what I know, Hawkeye was BY FAR the least-watched Marvel Disney+ series. So ‘about half the viewership’ are pretty terrible numbers.
And my own expectations for Ms. Marvel were already very low.
I think several factors are at work:
- Superhero fatigue - the market is saturated. Maybe oversaturated at this point.
- The quality of the series has seen a noticeable drop
- Lesser known characters
- Less compelling stories
- Smaller stories with less overall impact
- Too much forced diversity and genders
And from the sounds of it, that’s not about to get better anytime soon.