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Stan Lee Returns to Marvel Studios With Genius Brands, POW! Entertainment Licensing Deal (Exclusive)
BY BORYS KIT | The Hollywood Reporter
MAY 18, 2022
In a unique deal, Stan Lee, the beloved co-creator of Spider-Man, Avengers and Hulk who died in 2018, is returning to Marvel Studios.
Marvel has signed a 20-year deal with Stan Lee Universe, a venture between Genius Brands International and POW! Entertainment, to license the name and likeness of Lee for use in future feature films and television productions, as well as Disney theme parks, various “experiences” and merchandising.
“It really ensures that Stan, through digital technology and archival footage and other forms, will live in the most important venue, the Marvel movies, and Disney theme parks,” said Andy Heyward, chairman and CEO of Genius Brands. “It’s a broad deal.”
Read More
BY BORYS KIT | The Hollywood Reporter
MAY 18, 2022
In a unique deal, Stan Lee, the beloved co-creator of Spider-Man, Avengers and Hulk who died in 2018, is returning to Marvel Studios.
Marvel has signed a 20-year deal with Stan Lee Universe, a venture between Genius Brands International and POW! Entertainment, to license the name and likeness of Lee for use in future feature films and television productions, as well as Disney theme parks, various “experiences” and merchandising.
“It really ensures that Stan, through digital technology and archival footage and other forms, will live in the most important venue, the Marvel movies, and Disney theme parks,” said Andy Heyward, chairman and CEO of Genius Brands. “It’s a broad deal.”
Read More