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He might not be talking about specific players but the culture that exists. No matter what, nobody can deny that Cowboys star players are basically like rock stars and the excessive self promotion of the brand never stops.
I'm sure he's commenting on both, given the direct reference to "me" players. The culture thing definitely still applies and is still the case in Dallas. I"m not so sure the culture alone is the issue, though. I would think it's more likely the specific focus of the players on the team that would be at fault.
It's also worth noting, too, that the Saints were in a very unique emotional position during the time Shanle was there. That team really came together in so many ways in the lead up to that Superbowl run. It had to be just an amazing experience to be a part of as a player.