Cowboys22
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If you've been paying attention know it never has been
The main objectives have been "staying relevant " while maximizing revenue with stoking the jones ego of being "football guys" a close second. Winning has not been a priority
There was a time when I thought Jerry cared about winning but looking back those days ended much earlier than I realized. Your assessment is fairly spot on but I would put maximizing revenue and keeping a larger percentage of it as the top priority now. It appears way ahead of anything else.