By the time the 91-acre site is fully developed, the Cowboys estimate the project will cost $1.5 billion. AT&T Stadium, which opened in 2009, cost $1.2 billion.
“It's four times the financial commitment that I might have thought it would be when we started,” owner and general manager Jerry Jones said, adding, “I was so excited over our stadium, AT&T Stadium, all the things we'd done there in Arlington. And I really didn't have as much mustard, or as much want-to, about another huge project or another huge investment of this kind. This just totally has blown me away in terms of what we can do, the visibility, the tying it in the football, athletics, then regular athletics. This area will be a template and an example far beyond Frisco, all over the country, of an example of [Tony] Romo walking off on Thursday, Friday practicing and then high school quarterbacks coming in to play football, side by side, talking to each other about the game tonight. I can see that.”