There was actually a really interesting conversation regarding this on the radio yesterday. AT&T Stadium was referenced specifically but this problem is not exclusive to Dallas in any way shape or form. Didi you hear the "defense" chants at the end of the game this past weekend in Seattle? There was an estimated 15-20 thousand Dallas fans at that game. It's a league wide issue.
The theories discussed were interesting. The consensus #1 reason among those in the discussion (including three callers) was the advent of PSL licenses. I didn't really know what a PSL was. From what I gathered it's basically a license to buy season tickets. That PSL, from what I understand, is a seperate cost from the tickets themselves. I believe one tier that they discussed was $15,000 dollars. That's 15k for the RIGHT to buy season tickets. Now, you actually have the privilege to get hosed for the price of the actual tickets themselves. Many PSL owners sell tickets during the season to help cover the cost of the PSL itself, not necessarily to cover the actual cost of the tickets. When digging yourself out from under the burden of that PSL you really don't care if the guy helping you pay off a debt is a Cowboys fan or a Texans fan. Their money all spends the same. Again, this is a league wide issue. It's not exclusive to Dallas.
They also discussed the fact that Home Field advantage is also losing it's effect due to the types of stadiums being built. They are no longer focused primarily on the "football" experience. Today's stadiums have for too many distractions from the game itself (AT&T stadium was specifically referenced as was the 9ers new digs and the new MetLife stadium). There bars, and clubs, and restaurants, and retail outlets. You name it, a new stadium has it or will have it. Levi's stadium (the 9ers new crib) actually has a fantasy football lounge that serves no other purpose than to constantly update fantasy stats on several screens. They even have a stocks type ticker that just scrolls fantasy stats. The problem is that these are all distractions from the actual event, itself. The football game.
Home field advantage was built on the backs of the blue collar worker (the NFL, ITSELF, was built on the back of the blue collar worker). Unfortunately, with the cost of these new stadiums and the need to cover those costs, the blue collar guy has been priced out of the experience. The NFL is now the "it" thing. It's the place to be. The place to be seen. Stadiums are now being populated with a decent percentage of people that are casual fans at best. They're there because it's the "in" thing to do. Give THOSE fans a distraction like a sushi bar or a latte station and it's one less guy with his *** glued to the seat and screaming his lungs out.
AT&T Stadium is by far the biggest offender, in this case, but every single new stadium built from this day forward will be a carbon copy. The costs of these stadiums are encouraging owners to squeeze every single nickel that they can out of these facilities. No longer can these teams rely on 8 home games a year to cover the actual operating and mortgage costs on the properties. In this regard Jones has been an absolute genius. He's hosted the biggest concerts, sporting events, and conventions conceivable since that place was built.