I was listening to this report on 105.3 this morning. As it happens, they were discussing it just before they had Mickey Spags from DC.com on. On the topic, Spags made a great point (paraphrasing): "As a spectator, you have to learn the difference between journalism and entertainment."
That is such a great point, because ESPN has become to sports news what TMZ is to news in general. It's not about getting the facts straight. It's not about reporting the news as it happened. It is purely for driving up ratings, getting people talking about it on social network to attract more viewership, and creating news were there is no news so they can simultaneously continue to attract sponsorship. Period.
So, you can boycott it all you want; like players kneeling during games, I honestly don't see it helping your cause at all. Stupid people are breeding faster than smart people. And as long as that remains true, the stupid people will accept entertainment as news and be attracted to it like bugs are to a bugzapper.