He fits the narrative and all of the stereotypes
Lunch pail
Gritty
First in, last out
Coaches son
Lunch pail
Scrappy
Bull dog
Heart
Hard hat
Hustle
Even if some of those don’t even apply to him, people nod their head and think “yep, that’s our Fullback!”
Here’s the model cowboy for that, although Bill was actually a pretty good player
“I think [the fans] could see some of themselves in me,” Bates said, “I wasn’t the biggest guy out there, oftentimes one of the smallest. I wasn’t the fastest guy out there. I was the gritty, hardworking stiff who was out there living his dream, and fans appreciated that.”