Bobhaze
Staff member
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I’ve been a fan of the Dallas Cowboys almost my entire life. I went to my first Cowboys game when I was 6 when my Dad took me to see the Cowboys play the Browns in 1964, at the Cotton Bowl. Got see the great Jim Brown and all the early Cowboys greats like Bob Lily, Dandy Don, Don Perkins, etc. I loved going to Cowboys games as a kid.
In fact, I was lucky enough to see multiple games at the Cotton Bowl and Texas Stadium, and I’ve seen one at AT&T. By far, my favorite experience as a fan was at Texas Stadium. My Dad took my brother and I to see a game at Texas Stadium in 1971, the year it opened and several others over the years. You felt close to the field and it would get really loud. It felt like a real home field advantage.
To me, it’s harder to be a fan who comes to Cowboys games the last decade or two. BUT- I’m NOT one of these old guys who thinks everything was better in the past. Some things are better these days. The video screens, the access to restrooms, seating room, etc are certainly better today.
But let’s be honest- going to a Cowboys game today is an extremely pricey affair. I’m a middle class retired educator, and taking my family to a Cowboys game like my Dad did is simply not realistic for me. I went to a Cowboys home game back in 2018 vs Tampa Bay with my father in law and son and it was not a great experience. The cost of parking, the cost of food and drinks, not to mention the exorbitant ticket prices and shopping mall feel to the stayjum made it much less enjoyable.
The saddest part of all this is I think too many Cowboys fans are being priced out of the experience. Being at an NFL game is so different than watching on TV.
So....here are some things the Cowboys organization could do to make going to a Cowboys game much more accessible and affordable to the average fan:
In fact, I was lucky enough to see multiple games at the Cotton Bowl and Texas Stadium, and I’ve seen one at AT&T. By far, my favorite experience as a fan was at Texas Stadium. My Dad took my brother and I to see a game at Texas Stadium in 1971, the year it opened and several others over the years. You felt close to the field and it would get really loud. It felt like a real home field advantage.
To me, it’s harder to be a fan who comes to Cowboys games the last decade or two. BUT- I’m NOT one of these old guys who thinks everything was better in the past. Some things are better these days. The video screens, the access to restrooms, seating room, etc are certainly better today.
But let’s be honest- going to a Cowboys game today is an extremely pricey affair. I’m a middle class retired educator, and taking my family to a Cowboys game like my Dad did is simply not realistic for me. I went to a Cowboys home game back in 2018 vs Tampa Bay with my father in law and son and it was not a great experience. The cost of parking, the cost of food and drinks, not to mention the exorbitant ticket prices and shopping mall feel to the stayjum made it much less enjoyable.
The saddest part of all this is I think too many Cowboys fans are being priced out of the experience. Being at an NFL game is so different than watching on TV.
So....here are some things the Cowboys organization could do to make going to a Cowboys game much more accessible and affordable to the average fan:
- Create a special section for about 5,000-10,000 Cowboys fans at much more affordable prices. Fans could apply to get tickets through a lottery system. They could have a lottery selection for each game that would determine who gets those tickets. It could be called the “Fan appreciation section” or something like that. Prices could be set much lower than other tickets.
- The Cowboys should buy some property for additional parking space at much lower prices- like $10. This would also include a shuttle service. There are several areas of property around the stayjum that could be purchased. The Cowboys can afford it! The parking and walk to the stayjum is one one of the worst in the entertainment experience IMO. Parking for nearby Texas Rangers games are waaaaay more accessible.
- Have a designated “throwback game” once a season. Tickets, parking and vendor costs could all be set at 1995 prices- the last time the Cowboys won a SB. It would give fans a special game at throwback prices.
- Have a fan appreciation game where there are special giveaways like jerseys, hats, etc. where “the first 10,000 fans who enter the stadium”...Baseball, basketball and hockey all do this and it’s very popular.

